I hate to share this, but I love watching infomercials. And I've ordered more than once from them! Everything from cosmetics to a cell phone accessory.
When pressed, my friends admit the same. If you sniff around most people's homes, you'll find SOMETHING ordered from an infomercial, whether it's the Ronco Rotisserie or Victoria Principal's skincare.
You may think of these often annoying programs as "trash TV", but think again. Did you realize that they use many of the exact same strategies that we should?
Now, I don't mean you need to scream at your customers or flash "$19.95" in blinking digits on your website! Those are gimmicks. But what most people don't realize is that many of the STRATEGIES that sell the kitchen doohickey gadget are the same ones that can also sell your products and programs.)
Here are 7 of my favorites:
1. They grab your attention.
Infomercials air on the most challenging medium there is out there: television. You're just a second away from your prospect clicking their remote to the next channel. So they do their best to get your attention right away and KEEP it for as long as possible.
That's why infomercials give bold statements and emphasize how this doohickey will change your life. You should do this too -- stop beating around the bush and make it clear to your prospects how your products and services will change *their* lives!
2. They give tons of real-life testimonials.
You'll see that TV infomercials have evolved greatly since years ago. It used to be one or two people talking to a camera for the entire time. These days most typical 30 minute spots are over 80% customer testimonials! And that's for good reason... they are the hands-down BEST way to gain instant credibility.
A great example is for one of those home exercise machines. I noticed years ago they just showed the super-ripped guy using it on the infomercial. Now they show that guy, PLUS dozens of before and after testimonials from real-life guys with beer bellies and real jobs who used the product with success. That was a great move on their part, because c'mon, I just can't believe that super-ripped guy got that hot looking using it just 30 minutes, 3 times a week!
3. They use personalities.
The most successful infomercials now use celebrity guest hosts. They know this gets people's attention more than practically anything out there. Pro Activ uses Jessica Simpson. Youthful Essence (a skincare product I love) uses Susan Lucci. Even NutriSystem is now using Dan Marino in their commercials to target men.
You can do the same in your marketing. You can either hire a star, or even better, make YOURSELF the celebrity... by sharing stories, being personal, and having fun with your market.
4. They give an irresistible offer.
It's rare these days to see an infomercial asking for you to pay for something in full. You'll mostly see things like "3 payments of $19.95" or "4 payments of $39.95". Why? Cash-crunched Americans are always more concerned about cash flow than the total price. They'll even happily pay much MORE in the end in order to gain a lower monthly payment!
You can do the same. Offer a payment plan for your products, courses, workshops, and coaching. You'll be AMAZED at the increased response, and it's easy to do with marketing-savvy shopping cart systems.
5. They give a strong call-to-action NOW.
These folks know that as soon as you change the channel, you're going to forget about their product. So they make it very urgent that you pick up the phone and call them now or visit their website and order. They usually say something like "If you call in the next 10 minutes you also get..." and they list a few great bonuses.
This isn't just specific to TV. Everyone would rather put off ANY decision these days, we're all so busy and overwhelmed! So you need to give people a good REASON to act now, whether it's a discount that expires, a payment plan that expires, a limited number of products or seats, a special bonus... you get the idea.
6. They sell on continuity.
What's "continuity"? online newsletter it's when you make ONE sale that results in multiple charges over and over. For example, because my friends have been raving about I.D. Bare Minerals natural makeup, I recently ordered a kit from their infomercial. Now, every 2 months, I receive a fresh supply in the mail, and my card is charged again. I love it because I don't have to remember to reorder. They love it because they only had to make ONE sale, and how they've got me as a customer forever until I cancel!
Hear me now... continuity will change your life! Consider how you can use this principle in your business. Could you convert some of your current offerings into a monthly membership? Or instead of doing one-shot teleseminars, create an ongoing monthly program? (I did this with my Marketing & Motivation Mastermind.)
7. They repeat themselves. And repeat themselves.
And repeat themselves again! Smart marketers know it takes an average of 9 TIMES for someone to see/hear your message BEFORE they will even consider purchasing! That goes for you too. So many of my clients complain that advertising doesn't work when they only ran one ad ONCE. Or published ONE newsletter and it didn't get them results.
Remember it's the ongoing exposure and repetition that breeds familiarity and trust with your prospects! And that leads to more sales than you've ever imagined.
woensdag 30 september 2009
maandag 21 september 2009
6 Red Hot Tips To Get Your Articles Read
There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.
But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.
To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.
1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.
3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.
5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.
But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.
To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.
1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.
3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.
5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.
vrijdag 18 september 2009
3 Key Points To Remember When Writing For The Web
While many writers are eager to write for the Internet, it is important to consider the key differences between writing for a traditional print audience and an Internet audience. Keeping these three points in mind will help you achieve success with your Internet writing ventures.
Writing for the Internet is different from traditional publishing formats in three essential ways:
~ Audience
~ Format
~ Lifespan
It is important to consider each difference while writing.
While audience is always a key consideration for any writer audience consideration is a primary factor for Internet writers. While the basic considerations of audience (who do you expect to be your primary reading audience?) remain the same there are some important differences.
First, it is important to remember that in traditional publications your audience is somewhat captive. Once they have actually picked up or purchased a print media they are likely to at least give it a few pages before ditching it. However, on the Internet the audience can move away from your words with a click of the button so you need to be focused and on target. You can't take time for a slow buildup or meandering discussion. If you (the writer) do not seem to be delivering the goods then the reader will simply move on. This does not mean you need to cater to the lowest denominator but it does mean that you need to know your audience as well as how to respond to that audience's needs and desires.
Another important point is that many Internet readers scan documents quickly before committing themselves to reading. It is important to write clearly and concisely as well as use punchy headlines and subheadings as well as catchy introductions and conclusions as these are key points for scanning.
While at first glance Internet documents appear to mimic traditional print documents there are many major differences. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If you have written a coherent and cohesive piece then those readers may well move back to the beginning to read properly. In response to this, and the scanning readers mentioned above, it is best to break longer documents into several stand-alone pieces that can work together as a whole or as separate documents if approached in that manner.
Finally, an important difference between traditional publications and Internet publications is lifespan. While the apparent lifespan of many electronic documents appears to be fleeting that is not in fact true. Newspaper and magazine articles in print publications may only be current for a day, week or month but be archived on the Internet. Internet publications are frequently archived on the Internet for years. So while it is important as a writer to be fresh and current also keep in mind that your reader may access your words at some undetermined point in the future.
Keeping these three key points -- audience, format, and lifespan -- in mind when writing for the Internet will help you achieve greater writing success.
Writing for the Internet is different from traditional publishing formats in three essential ways:
~ Audience
~ Format
~ Lifespan
It is important to consider each difference while writing.
While audience is always a key consideration for any writer audience consideration is a primary factor for Internet writers. While the basic considerations of audience (who do you expect to be your primary reading audience?) remain the same there are some important differences.
First, it is important to remember that in traditional publications your audience is somewhat captive. Once they have actually picked up or purchased a print media they are likely to at least give it a few pages before ditching it. However, on the Internet the audience can move away from your words with a click of the button so you need to be focused and on target. You can't take time for a slow buildup or meandering discussion. If you (the writer) do not seem to be delivering the goods then the reader will simply move on. This does not mean you need to cater to the lowest denominator but it does mean that you need to know your audience as well as how to respond to that audience's needs and desires.
Another important point is that many Internet readers scan documents quickly before committing themselves to reading. It is important to write clearly and concisely as well as use punchy headlines and subheadings as well as catchy introductions and conclusions as these are key points for scanning.
While at first glance Internet documents appear to mimic traditional print documents there are many major differences. One of the most important is the entry point. A search engine may deliver readers to some point in the middle or end of your document. If you have written a coherent and cohesive piece then those readers may well move back to the beginning to read properly. In response to this, and the scanning readers mentioned above, it is best to break longer documents into several stand-alone pieces that can work together as a whole or as separate documents if approached in that manner.
Finally, an important difference between traditional publications and Internet publications is lifespan. While the apparent lifespan of many electronic documents appears to be fleeting that is not in fact true. Newspaper and magazine articles in print publications may only be current for a day, week or month but be archived on the Internet. Internet publications are frequently archived on the Internet for years. So while it is important as a writer to be fresh and current also keep in mind that your reader may access your words at some undetermined point in the future.
Keeping these three key points -- audience, format, and lifespan -- in mind when writing for the Internet will help you achieve greater writing success.
dinsdag 15 september 2009
13 Resume Mistakes That Can Cost You The Interview
1. A BLAND OR GENERIC OBJECTIVE: If your objective could be applied to a marketing resume as easily as a resume for an accounting position, then your objective says nothing and will get you nowhere. An objective is NOT some required paragraph at the top of the page that is an exercise in 5 lines of job speak. It's an actual and real description of your skills as they're related to who you are and what you want. It should vary with the type of job for which you are applying.
2. BLAND JOB DETAILS: "Responsibilities included overseeing construction of 4 Hilton Hotels in Tri-City Metro Area, each 50 floors in height." Yeah? So what? That doesn't say if they went up on schedule or if you brought the projects in under budget. It doesn't say if you took all four from site work up or if the guy handling two of the four hotels was fired and you were promoted to overseeing all four. Differentiate yourself from the others coming in to interview. If you don't tell the hiring company how you will be an asset to them, how will they know?
3. WHO'S THE MYSTERY COMPANY?: Don't assume the name and purpose of your company is common knowledge. If it's a competitor, it might be, and if it's in the same industry and located nearby, it might be. To be on the safe side, provide a sentence or two about the focus of your company's products or services.
4. ANOTHER JOB, ANOTHER PARAGRAPH: Don't keep adding on to your resume job after job, year after year. By the time you're in your 40s, you need to have weeded out some of the earlier stuff. You don't need all the college activities, just your degree. You don't need ALL 5 bullets for each of your first two jobs.
5. REFERENCES: Shouldn't be listed on your resume. "References available on request" is the proper phrase. You present them separately when they're requested. This isn't about protocol. This is about protecting your references so they aren't called until you and the company are serious about each other.
6. IT'S NOT A STORY!: Don't - whatever you do, DON'T - write your resume in the third person!
7. SKIP THE PERSONAL INFO: You might think your weekend baseball coaching or your church choir participation shows you're an interesting and well-rounded person, but they're irrelevant. If the interviewer wants to know who you are as a person, aside from the job interview and your qualifications, he'll ask.
8. DEGREE DATE: No matter how old you are, don't leave the date of when you were graduated off your resume. It looks like you're hiding something (well, you are, aren't you?), and then everyone counts the years backwards and tries to figure out how old you are. Sometimes you can be ruled out - just for leaving the date off. If you're trying to hide your age by not stating the date, what else might you not be forthcoming about?
9. SPELL CHECK, SPELL CHECK, SPELL CHECK: Spell checking visually by you AND someone else, any fewer than three times, isn't enough. And don't forget to check your punctuation.
10. GETTING YOUR RESUME OUT THERE - part one: Don't use one of those resume blaster things. Half those sites aren't even valid. You don't know how it will come out on the other end. You don't even know where it's going or if the landing targets are employment related. It's bad form and just....NOT the way to find your perfect job. Finding your perfect job takes focus, attention, detail, individuality, tailoring, specifics. Resume blasting is about as far from that as you can get.
11. GETTING YOUR RESUME OUT THERE - part two: If it's an ad, you probably have instructions as to how to send it. If it says email, cut and paste it in the form, AND attach it. You never know what it can look like on the other end because of the variety of settings available to each user. Quite frankly, you're better off not emailing it at all, because it usually just goes into cyber space, and then it's all about the hiring company - but unfortunately, besides not sending it at all, sometimes that's your only choice. Emailing your resume takes any option for further participation right out of your hands, because often there's not even a name given for a follow up contact. You've no other option than to wait and wonder. (And half the time it's going to HR or an admin department to be scanned into an electronic database.)
12. GETTING YOUR RESUME OUT THERE - part three: If you know the company, call and ask if they prefer email, fax, or snail mail. I know a recruiter who never even opened his email. Because he was listed in The Kennedy Guide to Executive Recruiters, he received so many resumes emailed to him cold (so NOT pro-active) that he just did a mass delete every morning. Candidates contacted for a specific search were requested to snail mail their resume to him. How about that? I'll bet less than 10% of those who emailed their resumes even bothered to follow up to see if it was received (this isn't a numbers game).
13. RESUME VISUALS: Ivory paper. Black ink. Individual pages. No plastic, 7th grade, science report cover with the plastic slider or metal push down tabs. Your name centered at the top, not on a cover page that says "Introducing Clifton Lewis Montgomery III". No exceptions. Your resume is a professional document, not a school book report or an art project. Until every resume is done this way, yours will still stand out in the crowd.
You are the product, and your resume is the marketing piece. To find your perfect job you must differentiate yourself from the other people who will be interviewed.
Your resume must be specific, individualized, easy to skim so it invites a closer reading, and focused on the differences you've made with your previous companies, as well as the accomplishments you've achieved with - and for - them. This tells the hiring company what you can do for them - and it IS about the hiring company, not you.
Of course this assumes you meet the requirements for the job - otherwise it doesn't matter how good your resume is! The resume is what gets you in the door. If your resume is poorly written, looks sloppy, is difficult to read, is cryptic in any way, or necessitates being slogged through to learn your information (they won't bother), you won't even get in the door. And how can you decide whether you like the company, if they've already decided they don't like you?
2. BLAND JOB DETAILS: "Responsibilities included overseeing construction of 4 Hilton Hotels in Tri-City Metro Area, each 50 floors in height." Yeah? So what? That doesn't say if they went up on schedule or if you brought the projects in under budget. It doesn't say if you took all four from site work up or if the guy handling two of the four hotels was fired and you were promoted to overseeing all four. Differentiate yourself from the others coming in to interview. If you don't tell the hiring company how you will be an asset to them, how will they know?
3. WHO'S THE MYSTERY COMPANY?: Don't assume the name and purpose of your company is common knowledge. If it's a competitor, it might be, and if it's in the same industry and located nearby, it might be. To be on the safe side, provide a sentence or two about the focus of your company's products or services.
4. ANOTHER JOB, ANOTHER PARAGRAPH: Don't keep adding on to your resume job after job, year after year. By the time you're in your 40s, you need to have weeded out some of the earlier stuff. You don't need all the college activities, just your degree. You don't need ALL 5 bullets for each of your first two jobs.
5. REFERENCES: Shouldn't be listed on your resume. "References available on request" is the proper phrase. You present them separately when they're requested. This isn't about protocol. This is about protecting your references so they aren't called until you and the company are serious about each other.
6. IT'S NOT A STORY!: Don't - whatever you do, DON'T - write your resume in the third person!
7. SKIP THE PERSONAL INFO: You might think your weekend baseball coaching or your church choir participation shows you're an interesting and well-rounded person, but they're irrelevant. If the interviewer wants to know who you are as a person, aside from the job interview and your qualifications, he'll ask.
8. DEGREE DATE: No matter how old you are, don't leave the date of when you were graduated off your resume. It looks like you're hiding something (well, you are, aren't you?), and then everyone counts the years backwards and tries to figure out how old you are. Sometimes you can be ruled out - just for leaving the date off. If you're trying to hide your age by not stating the date, what else might you not be forthcoming about?
9. SPELL CHECK, SPELL CHECK, SPELL CHECK: Spell checking visually by you AND someone else, any fewer than three times, isn't enough. And don't forget to check your punctuation.
10. GETTING YOUR RESUME OUT THERE - part one: Don't use one of those resume blaster things. Half those sites aren't even valid. You don't know how it will come out on the other end. You don't even know where it's going or if the landing targets are employment related. It's bad form and just....NOT the way to find your perfect job. Finding your perfect job takes focus, attention, detail, individuality, tailoring, specifics. Resume blasting is about as far from that as you can get.
11. GETTING YOUR RESUME OUT THERE - part two: If it's an ad, you probably have instructions as to how to send it. If it says email, cut and paste it in the form, AND attach it. You never know what it can look like on the other end because of the variety of settings available to each user. Quite frankly, you're better off not emailing it at all, because it usually just goes into cyber space, and then it's all about the hiring company - but unfortunately, besides not sending it at all, sometimes that's your only choice. Emailing your resume takes any option for further participation right out of your hands, because often there's not even a name given for a follow up contact. You've no other option than to wait and wonder. (And half the time it's going to HR or an admin department to be scanned into an electronic database.)
12. GETTING YOUR RESUME OUT THERE - part three: If you know the company, call and ask if they prefer email, fax, or snail mail. I know a recruiter who never even opened his email. Because he was listed in The Kennedy Guide to Executive Recruiters, he received so many resumes emailed to him cold (so NOT pro-active) that he just did a mass delete every morning. Candidates contacted for a specific search were requested to snail mail their resume to him. How about that? I'll bet less than 10% of those who emailed their resumes even bothered to follow up to see if it was received (this isn't a numbers game).
13. RESUME VISUALS: Ivory paper. Black ink. Individual pages. No plastic, 7th grade, science report cover with the plastic slider or metal push down tabs. Your name centered at the top, not on a cover page that says "Introducing Clifton Lewis Montgomery III". No exceptions. Your resume is a professional document, not a school book report or an art project. Until every resume is done this way, yours will still stand out in the crowd.
You are the product, and your resume is the marketing piece. To find your perfect job you must differentiate yourself from the other people who will be interviewed.
Your resume must be specific, individualized, easy to skim so it invites a closer reading, and focused on the differences you've made with your previous companies, as well as the accomplishments you've achieved with - and for - them. This tells the hiring company what you can do for them - and it IS about the hiring company, not you.
Of course this assumes you meet the requirements for the job - otherwise it doesn't matter how good your resume is! The resume is what gets you in the door. If your resume is poorly written, looks sloppy, is difficult to read, is cryptic in any way, or necessitates being slogged through to learn your information (they won't bother), you won't even get in the door. And how can you decide whether you like the company, if they've already decided they don't like you?
vrijdag 11 september 2009
9 Tips for Better Copywriting
We all learned how to write in school, but in advertising, there are some simple techniques that experienced writers use to convey messages with greater impact and brevity. Without being too tutorial, you’ll find these 9 tips quite handy when writing your next sales letter, brochure or web page.
Avoid the wimpy verbs—is and be.
These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.”
Place the longest item at the end of a series.
Start with the simple and work toward the complex. It’s less confusing and makes a more memorable ending to the sentence. If you have a series like “He was always later that Joan, loud and boring.” Opt for “He was loud, boring and always later that Joan.”
Specifics are more convincing.
Unless you must for legal reasons, don’t use words like many, several, approximately, nearly and other such mushy weasel modifiers. Specifics tell your audience that you know what your product can do based on tests, research, results, etc.
Modify thy neighbor.
Neighboring clause, that is. Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way. (The truck wasn’t coming the other way, it was stationary.) Better to tell the judge “I was coming the other way and collided with a stationary truck.” (You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.)
Use single verbs to avoid doublespeak.
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
Vary sentence length.
A string of sentences all the same length can be boring. Start with a short sentence or at least a medium-length one, then go long, short, medium or any combination thereof. Imagine a person talking in sentences that are all the same length. Robotic.
Are your sentences like the Energizer Bunny?
They go on and on. Just because you’re conveying legal or complex technical information, doesn’t mean you have to use serpentine sentences that never seem to end. Instead of saying “Laser beams, which have many properties that distinguish them from ordinary light, result from the emission of energy from atoms in the form of electromagnetic waves.” Break up and re-phrase to “Laser beams have many properties that distinguish them from ordinary light. They are produced when atoms emit energy in the form of electromagnetic waves.”
Go short and sweet.
Why use a 4- to 5-word phrase when a 1- to 2-word version will do nicely—with no loss in meaning? Statements like “in view of the fact that” can be easily reduced to “since” or “because.” Word economy is particularly important, especially when you’re paying for premium ad space in a major publication.
Don’t overstate the obvious.
Redundancy is good for space travel, but not for clear writing. Phrases like "anticipate in advance," "totally finished," or "vital essentials" will drive your readers crazy and communicate very little. The same goes for stringing two or more synonyms together like "thoughts and ideas" or "actions and behavior.” It makes readers wonder if you really meant to say two different things or just wanted to reinforce one word with a needless synonym.
So the next time you’re struggling with that sales letter, mailer or web page, follow these simple rules. They’ll help you communicate your message more clearly and with greater selling power. Remember, there are 26 letters in the English alphabet. Use them wisely.
Avoid the wimpy verbs—is and be.
These “do-little” verbs only occupy space and state that something exists. So don’t write “There is one simple omission that can transform a sentence from boring to brilliant.” Do write “One simple omission can transform a sentence from boring to brilliant.” Similarly, avoid “We will be running the new program from our Dallas office.” Instead, opt for “We will run the new program from our Dallas office.”
Place the longest item at the end of a series.
Start with the simple and work toward the complex. It’s less confusing and makes a more memorable ending to the sentence. If you have a series like “He was always later that Joan, loud and boring.” Opt for “He was loud, boring and always later that Joan.”
Specifics are more convincing.
Unless you must for legal reasons, don’t use words like many, several, approximately, nearly and other such mushy weasel modifiers. Specifics tell your audience that you know what your product can do based on tests, research, results, etc.
Modify thy neighbor.
Neighboring clause, that is. Make sure your modifiers apply directly to the pertinent clause in question. Do this and you’ll avoid such gaffes as “I collided with a stationary truck coming the other way. (The truck wasn’t coming the other way, it was stationary.) Better to tell the judge “I was coming the other way and collided with a stationary truck.” (You’ll still pay the penalty for running into a truck, but at least you’ll come across as sober.)
Use single verbs to avoid doublespeak.
Single verbs can often do the work of two similar verbs. Instead of “The computer was operating and running smoothly,” go for “The computer was running smoothly.” Or, instead of “He was empty and ran out of gas,” go for the more direct “He ran out of gas.”
Vary sentence length.
A string of sentences all the same length can be boring. Start with a short sentence or at least a medium-length one, then go long, short, medium or any combination thereof. Imagine a person talking in sentences that are all the same length. Robotic.
Are your sentences like the Energizer Bunny?
They go on and on. Just because you’re conveying legal or complex technical information, doesn’t mean you have to use serpentine sentences that never seem to end. Instead of saying “Laser beams, which have many properties that distinguish them from ordinary light, result from the emission of energy from atoms in the form of electromagnetic waves.” Break up and re-phrase to “Laser beams have many properties that distinguish them from ordinary light. They are produced when atoms emit energy in the form of electromagnetic waves.”
Go short and sweet.
Why use a 4- to 5-word phrase when a 1- to 2-word version will do nicely—with no loss in meaning? Statements like “in view of the fact that” can be easily reduced to “since” or “because.” Word economy is particularly important, especially when you’re paying for premium ad space in a major publication.
Don’t overstate the obvious.
Redundancy is good for space travel, but not for clear writing. Phrases like "anticipate in advance," "totally finished," or "vital essentials" will drive your readers crazy and communicate very little. The same goes for stringing two or more synonyms together like "thoughts and ideas" or "actions and behavior.” It makes readers wonder if you really meant to say two different things or just wanted to reinforce one word with a needless synonym.
So the next time you’re struggling with that sales letter, mailer or web page, follow these simple rules. They’ll help you communicate your message more clearly and with greater selling power. Remember, there are 26 letters in the English alphabet. Use them wisely.
dinsdag 8 september 2009
5 Simple Ways To Speed Up Your PC According To Microsoft
By following a few simple guidelines, you can maintain your computer and keep it running smoothly. While most people would not think of skipping preventative maintenance on their automobiles, they do not apply the same care to the machine that holds their business and banking data, pictures, music, and important communications.
The majority of this article was first published in segments by Microsoft demonstrating how to use their tools available in Windows XP Service Pack 2 (SP2) and Windows Vista to more efficiently maintain your computer and safeguard your privacy when you're online. The Computer Man in conjunction with the Remote Helpdesk 1 Team decided to add it to Remote Helpdesk 1's Online PC Repair Articles and Web Based Computer Repair Blogs because most problems the Tennessee Mountain Man and Computer Man see are caused by a lack of simple preventative computer maintenance by users.
1. Free Up Disk Space
By freeing disk space, you can improve the performance of your computer. The Disk Cleanup tool helps you free up space on your hard disk. The utility identifies files that you can safely delete, and then enables you to choose whether you want to delete some or all of the identified files.
Use Disk Cleanup to:
• Remove temporary Internet files.
• Remove downloaded program files (such as Microsoft ActiveX controls and Java applets).
• Empty the Recycle Bin.
• Remove Windows temporary files.
• Remove optional Windows components that you don't use.
• Remove installed programs that you no longer use.
Tip: Typically, temporary Internet files take the most amount of space because the browser caches each page you visit for faster access later.
To use Disk Cleanup
A. Click Start, point to All Programs, point to Accessories, point to System Tools, and then click Disk Cleanup. If several drives are available, you might be prompted to specify which drive you want to clean.
B. In the Disk Cleanup for dialog box, scroll through the content of the Files to delete list.
Choose the files that you want to delete.
C. Clear the check boxes for files that you don't want to delete, and then click OK.
D. When prompted to confirm that you want to delete the specified files, click Yes.
After a few minutes, the process completes and the Disk Cleanup dialog box closes, leaving your computer cleaner and performing better.
2. Speed Up Access To Data
Disk fragmentation slows the overall performance of your system. When files are fragmented, the computer must search the hard disk when the file is opened to piece it back together. The response time can be significantly longer.
Disk Defragmenter is a Windows utility that consolidates fragmented files and folders on your computer's hard disk so that each occupies a single space on the disk. With your files stored neatly end-to-end, without fragmentation, reading and writing to the disk speeds up.
When to run Disk Defragmenter
In addition to running Disk Defragmenter at regular intervals—monthly is optimal—there are other times you should run it too, such as when:
• You add a large number of files.
• Your free disk space totals 15 percent or less.
• You install new programs or a new version of Windows.
To use Disk Defragmenter:
A. Click Start, point to All Programs, point to Accessories, point to System Tools, and then click Disk Defragmenter.
Click Analyze to start the Disk Defragmenter.
B. In the Disk Defragmenter dialog box, click the drives that you want to defragment, and then click the Analyze button. After the disk is analyzed, a dialog box appears, letting you know whether you should defragment the analyzed drives.
Tip: You should analyze a volume before defragmenting it to get an estimate of how long the defragmentation process will take.
C. To defragment the selected drive or drives, click the Defragment button. Note: In Windows Vista, there is no graphical user interface to demonstrate the progress—but your hard drive is still being defragmented.
After the defragmentation is complete, Disk Defragmenter displays the results.
D. To display detailed information about the defragmented disk or partition, click View Report.
E. To close the View Report dialog box, click Close.
F. To close the Disk Defragmenter utility, click the Close button on the title bar of the window.
3. Detect And Repair Disk Errors
In addition to running Disk Cleanup and Disk Defragmenter to optimize the performance of your computer, you can check the integrity of the files stored on your hard disk by running the Error Checking utility.
As you use your hard drive, it can develop bad sectors. Bad sectors slow down hard disk performance and sometimes make data writing (such as file saving) difficult, or even impossible. The Error Checking utility scans the hard drive for bad sectors, and scans for file system errors to see whether certain files or folders are misplaced.
If you use your computer daily, you should run this utility once a week to help prevent data loss.
To run the Error Checking utility:
A. Close all open files.
B. Click Start, and then click My Computer.
C. In the My Computer window, right-click the hard disk you want to search for bad sectors, and then click Properties.
D. In the Properties dialog box, click the Tools tab.
E. Click the Check Now button.
F. In the Check Disk dialog box, select the Scan for and attempt recovery of bad sectors check box, and then click Start.
G. If bad sectors are found, choose to fix them.
Tip: Only select the "Automatically fix file system errors" check box if you think that your disk contains bad sectors.
4. Protect Your Computer Against Spyware
Spyware collects personal information without letting you know and without asking for permission. From the Web sites you visit to usernames and passwords, spyware can put you and your confidential information at risk. In addition to privacy concerns, spyware can hamper your computer's performance. To combat spyware, you might want to consider using Microsoft Windows Defender, which is included in Windows Vista, and is available as a free download for Microsoft XP SP2. Alternatively, there are other free anti-spyware software programs available.
5. Use Ready Boost
If you're using Windows Vista, you can use ReadyBoost to speed up your system. A new concept in adding memory to a system, it allows you to use non-volatile flash memory—like a USB flash drive or a memory card—to improve performance without having to add additional memory.
intenet based pc repair by computer man
Windows ReadyBoost improves system memory and boosts performance.
Adding system memory (typically referred to as RAM) is often the best way to improve a PC's performance, since more memory means more applications are ready to run without accessing the hard drive. However, upgrading memory can be difficult and costly, and some machines have limited memory expansion capabilities, making it impossible to add RAM.
Windows Vista introduces Windows ReadyBoost, a new concept in adding memory to a system. You can use non-volatile flash memory, such as that on a universal serial bus (USB) flash drive, to improve performance without having to add additional memory "under the hood."
The flash memory device serves as an additional memory cache—that is, memory that the computer can access much more quickly than it can access data on the hard drive. Windows ReadyBoost relies on the intelligent memory management of Windows SuperFetch and can significantly improve system responsiveness.
It's easy to use Windows ReadyBoost. When a removable memory device such as a USB flash drive or a secure digital (SD) memory card is first inserted into a port, Windows Vista checks to see if its performance is fast enough to work with Windows ReadyBoost. If so, you are asked if you want to use this device to speed up system performance. You can choose to allocate part of a USB drive's memory to speed up performance and use the remainder to store files.
The majority of this article was first published in segments by Microsoft demonstrating how to use their tools available in Windows XP Service Pack 2 (SP2) and Windows Vista to more efficiently maintain your computer and safeguard your privacy when you're online. The Computer Man in conjunction with the Remote Helpdesk 1 Team decided to add it to Remote Helpdesk 1's Online PC Repair Articles and Web Based Computer Repair Blogs because most problems the Tennessee Mountain Man and Computer Man see are caused by a lack of simple preventative computer maintenance by users.
1. Free Up Disk Space
By freeing disk space, you can improve the performance of your computer. The Disk Cleanup tool helps you free up space on your hard disk. The utility identifies files that you can safely delete, and then enables you to choose whether you want to delete some or all of the identified files.
Use Disk Cleanup to:
• Remove temporary Internet files.
• Remove downloaded program files (such as Microsoft ActiveX controls and Java applets).
• Empty the Recycle Bin.
• Remove Windows temporary files.
• Remove optional Windows components that you don't use.
• Remove installed programs that you no longer use.
Tip: Typically, temporary Internet files take the most amount of space because the browser caches each page you visit for faster access later.
To use Disk Cleanup
A. Click Start, point to All Programs, point to Accessories, point to System Tools, and then click Disk Cleanup. If several drives are available, you might be prompted to specify which drive you want to clean.
B. In the Disk Cleanup for dialog box, scroll through the content of the Files to delete list.
Choose the files that you want to delete.
C. Clear the check boxes for files that you don't want to delete, and then click OK.
D. When prompted to confirm that you want to delete the specified files, click Yes.
After a few minutes, the process completes and the Disk Cleanup dialog box closes, leaving your computer cleaner and performing better.
2. Speed Up Access To Data
Disk fragmentation slows the overall performance of your system. When files are fragmented, the computer must search the hard disk when the file is opened to piece it back together. The response time can be significantly longer.
Disk Defragmenter is a Windows utility that consolidates fragmented files and folders on your computer's hard disk so that each occupies a single space on the disk. With your files stored neatly end-to-end, without fragmentation, reading and writing to the disk speeds up.
When to run Disk Defragmenter
In addition to running Disk Defragmenter at regular intervals—monthly is optimal—there are other times you should run it too, such as when:
• You add a large number of files.
• Your free disk space totals 15 percent or less.
• You install new programs or a new version of Windows.
To use Disk Defragmenter:
A. Click Start, point to All Programs, point to Accessories, point to System Tools, and then click Disk Defragmenter.
Click Analyze to start the Disk Defragmenter.
B. In the Disk Defragmenter dialog box, click the drives that you want to defragment, and then click the Analyze button. After the disk is analyzed, a dialog box appears, letting you know whether you should defragment the analyzed drives.
Tip: You should analyze a volume before defragmenting it to get an estimate of how long the defragmentation process will take.
C. To defragment the selected drive or drives, click the Defragment button. Note: In Windows Vista, there is no graphical user interface to demonstrate the progress—but your hard drive is still being defragmented.
After the defragmentation is complete, Disk Defragmenter displays the results.
D. To display detailed information about the defragmented disk or partition, click View Report.
E. To close the View Report dialog box, click Close.
F. To close the Disk Defragmenter utility, click the Close button on the title bar of the window.
3. Detect And Repair Disk Errors
In addition to running Disk Cleanup and Disk Defragmenter to optimize the performance of your computer, you can check the integrity of the files stored on your hard disk by running the Error Checking utility.
As you use your hard drive, it can develop bad sectors. Bad sectors slow down hard disk performance and sometimes make data writing (such as file saving) difficult, or even impossible. The Error Checking utility scans the hard drive for bad sectors, and scans for file system errors to see whether certain files or folders are misplaced.
If you use your computer daily, you should run this utility once a week to help prevent data loss.
To run the Error Checking utility:
A. Close all open files.
B. Click Start, and then click My Computer.
C. In the My Computer window, right-click the hard disk you want to search for bad sectors, and then click Properties.
D. In the Properties dialog box, click the Tools tab.
E. Click the Check Now button.
F. In the Check Disk dialog box, select the Scan for and attempt recovery of bad sectors check box, and then click Start.
G. If bad sectors are found, choose to fix them.
Tip: Only select the "Automatically fix file system errors" check box if you think that your disk contains bad sectors.
4. Protect Your Computer Against Spyware
Spyware collects personal information without letting you know and without asking for permission. From the Web sites you visit to usernames and passwords, spyware can put you and your confidential information at risk. In addition to privacy concerns, spyware can hamper your computer's performance. To combat spyware, you might want to consider using Microsoft Windows Defender, which is included in Windows Vista, and is available as a free download for Microsoft XP SP2. Alternatively, there are other free anti-spyware software programs available.
5. Use Ready Boost
If you're using Windows Vista, you can use ReadyBoost to speed up your system. A new concept in adding memory to a system, it allows you to use non-volatile flash memory—like a USB flash drive or a memory card—to improve performance without having to add additional memory.
intenet based pc repair by computer man
Windows ReadyBoost improves system memory and boosts performance.
Adding system memory (typically referred to as RAM) is often the best way to improve a PC's performance, since more memory means more applications are ready to run without accessing the hard drive. However, upgrading memory can be difficult and costly, and some machines have limited memory expansion capabilities, making it impossible to add RAM.
Windows Vista introduces Windows ReadyBoost, a new concept in adding memory to a system. You can use non-volatile flash memory, such as that on a universal serial bus (USB) flash drive, to improve performance without having to add additional memory "under the hood."
The flash memory device serves as an additional memory cache—that is, memory that the computer can access much more quickly than it can access data on the hard drive. Windows ReadyBoost relies on the intelligent memory management of Windows SuperFetch and can significantly improve system responsiveness.
It's easy to use Windows ReadyBoost. When a removable memory device such as a USB flash drive or a secure digital (SD) memory card is first inserted into a port, Windows Vista checks to see if its performance is fast enough to work with Windows ReadyBoost. If so, you are asked if you want to use this device to speed up system performance. You can choose to allocate part of a USB drive's memory to speed up performance and use the remainder to store files.
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